On every license plate in NH, right at the top, are the words, "Live Free or Die".
Ask any NH resident about this and you will get a variety of responses. Many hold the quote in high esteem, focusing on the "Die" portion as a reminder that freedom is always worth fighting for. They see the quote as "Live Free or Die (Trying) (Fighting)" Some will be cynical, questioning the "Live Free" portion of the motto. These people typically want lower taxes and fees, less government intrusion or both.